Prior to completing this project, we went to the Museum of Natural History. The purpose of this project was to go to the museum in order to get pictures/inspiration to create an advertisement for the museum. The main application we used fro this project was Adobe Indesign. I also used Adobe photoshop to create the collage of my project. I decided to base my advertisement specifically on the Butterfly exhibition instead of the museum overall. I felt that since butterflies can symbolize many deep meanings, I believed that analyzing butterflies at a deeper meaning will allow me to gather enough inspiration. With this project I wanted to incorporate some of the skills I learned on my previous labs/projects. Therefore, I decided to create a collage by making a mask in photoshop. I tried being creative by making my mask a butterfly and then adding all the pictures I took of the butterfly exhibition inside my butterfly collage mask. I decided to do this because the target audience I was aiming towards was children. Therefore, I tried incorporating the pictures I took in a creative manner to make it look intriguing, interesting and fun. In addition, I played around with the fonts trying to find a playful but easy to read font. I tried to but emphasis on the words by making some words bigger and some slanted. I made the words I believed were important bigger than the rest.
This lab requires us to use our visual skills. For instance, we had to demonstrate our advertisement in a easy but interesting manner. We had to do this by making our design appealing to the audience eye. I liked my final result. However, I believe I could have added more features to my advertisement because I feel like I have a lot of white space. This project was not so hard. The only difficulty in this project was probably how you presented the advertisement visually. You have to find colors that contrast with one another.
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